March 7, 2017 by
The 2017 Foodlink Conference: It’s All About Marketing took place last Monday, February 27, and Libro Credit Union was thrilled to be an Event Sponsor for the day! In the past we’ve partnered with Foodlink’s Taste Local and Taste Fresh event, and the Buy Local Buy Fresh maps, and it was a pleasure to have this opportunity to expand our involvement with such a dedicated organization.
The day was full of engaging and meaningful marketing workshops for our local businesses and farms, and included delicious and healthy local food prepared by Little Mushroom Catering. Libro had the pleasure of having a booth at the conference and it was great to meet local business owners in the food industry. We had a lot of fun interacting with attendees with our photo booth props and signs!
Libro is passionate about collaborating with organizations such as Foodlink, who are making meaningful and lasting contributions in Kitchener-Waterloo and across southwestern Ontario. The food industry, from production to purchase and consumption, is key to growing prosperity in our region. Events like last Monday’s conference highlight the fantastic benefits to be had by supporting local food producers and creating simple, efficient ways for area residents and businesses to take advantage of the bounty found right outside our doors.
Where we source our food matters. Here’s why:
- Locally produced foods are fresher, healthier and tastier, involving less time from farm to table and grown to the best maturity for immediate consumption.
- Supporting a local food system keeps the money circulating locally, creating jobs and increasing resilience to economic downturns.
- In the longer term, sourcing locally produced foods decreases our carbon footprint by reducing the effects of shipping; and, as our reliance on outsourced sustenance drops, our security as a self-sustaining region increases.
Whether you’re an individual purchasing your weekly staples, a grocery store stocking up on meat or a restaurant looking for the best produce to serve, supporting local just makes sense.
Libro Credit Union has a long history in the agricultural sector. Over 70 years ago we were founded by a small group of farmers looking to help one another and their neighbours through some tough times. As we’ve grown to 31 branches, Libro has maintained a large presence in this sector through our extensive line of Agricultural financial products and services.
Learn more about how Libro is helping build personal, business, and community prosperity throughout southwestern Ontario at libro.ca/ag. Thank you to Foodlink for letting us be part of such a wonderful and prosperous day!